• PR_ThePowerof

    The Power of
    Public Relations.

    At XL, Public Relations is a storytelling discipline that amplifies your brand message, successfully reaching consumers in culture, in context, in language and in market.

  • PR_HBO_DS_Magazine

    Brands Elevated as
    Lifestyle Characters

    We know how to organically integrate your message into today’s pop-culture, generating engagement and buzz that gets to the heart of diverse consumers.

  • PR_LGAlfombra

    Experience + Relevancy = Impact

    We foster long-lasting relationships with more people in more places. How? Through relevant experiences, memorable moments and influencer touch-points that bring to life the essence of your brand to deliver meaningful ROI.

  • PR_team

    A Team Like No Other

    We are former journalists, entertainment gurus, media contributors, influencers and idea catalysts that go beyond pitching the stories to telling the stories…just Google us!

  • Cultural Intelligence at work

    Aligned Celebrity, Music & Cause Marketing under One Experience
    Our partnerships and talent relationships empower you with unique access to experiential marketing, celebrity activations, events and promotions that generate relevant content while elevating your message from a story into a real-life experience.

    Branded Entertainment & Content Development

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    Redefined the Media Day Experience for a New Product Launch
    We offer flexible PR touch-points that expand from traditional media relations into digital, social and influencer relations that put your brand in the middle of relevant conversations, securing buzz and engagement.

    Media Relations

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    Developed the 1st Hispanic Strategy for a Luxury Brand
    Understanding the importance of relevant communications in today’s diverse America, we offer cross-cultural PR services including strategy development, audience analysis, internal and external campaigns, and “transcreation” services to tell your story in context and in language.

    Brand Amplification & PR

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  • PR_HBO_Box

    Branded Entertainment & Content Development

    Honey Bunches of Oats® surprised presenters and performers at The 14th Annual Latin GRAMMY® Award Gifting Lounge with a Limited Edition cereal box designed by Cuban-American artist David LeBatard, a.k.a. LEBO. Turning a traditional gifting station into an interactive experience, the custom box activated augmented reality technology that played the brand’s anthem “Smile While you Shake It.” An oversized designed box was autographed by more than 70 artists as a collector’s item in support of charity.

  • RL_MidnightRomance

    Media Relations

    While brands are notorious for hosting events and media days, our approach was unique in support of the worldwide launch of MIDNIGHT ROMANCE. Elevating the experience, we hosted a morning of brand immersion and romance that congregated the most influential editors in U.S. Hispanic media for a one-on-one encounter with the creator of the fragrance. Scents, flavors and culture united, securing national and international coverage and extensive social media buzz.

  • RL_NachoFigueras

    Brand Amplification & PR

    As the Hispanic agency for Ralph Lauren Fragrances, our marketing and communications strategy set the foundation to develop an annual and integrated Hispanic plan for the brand for the first time. By carefully identifying and developing audience profiles, maximizing Nacho Figueras as a worldwide spokesperson, and accelerating Hispanic media relations, we increased Hispanic brand affinity, sales and impressions for the brand and its iconic launch of POLO RED.

Our Clients

  • XL has been an excellent partner over the last three years helping us strategically and creatively to grow our business and outpace the category. The passion and dedication from the entire XL team shows in everything they do.

    Anthony Shurman, VP Marketing, POST FOODS

  • XL Alliance applies a cultural understanding of the Hispanic customer that goes beyond what can be learned from any book or marketing program. The team combines this unique knowledge with proven marketing strategies, processes, and capabilities to develop campaigns and tactics that appeal to Hispanic customers in a way that always proves both impressive and effective.

    Ryan Weldon, Former Chairman, Valeant Aesthetics - Valeant Pharmaceuticals.

  • XL Alliance are great partners and bring thought leadership, with a focus on cultural relevancy, to the Post Foods portfolio of brands. Multicultural marketing cannot be an afterthought, but rather it can be a competitive advantage driven by strong insights and activations. XL has championed this within Post and we have seen the impact in our business.

    Jennifer Mennes, Director of Media and Public Relations, POST FOODS

  • At Ralph Lauren Fragrances, we recognized the importance of Hispanic consumers to our business but we lacked the consumer knowledge and executional expertise required to successfully connect with them. We engaged XL Alliance who brought depth of consumer understanding and insights, unparalleled access to resources and network, executional excellence and, most importantly, strong strategic guidance and consult. XL Alliance is a great partner and I would highly recommend the agency to any business hoping to develop a relationship with this important consumer group.

    André V. Branch, National Account Sales Vice President, Lancôme USA & Former Marketing Vice President, Ralph Lauren Fragrances

  • post
  • diageo_up
  • kroger
  • valeant_up
  • ja
  • honey
  • univision
  • raphael_up
  • pyg
  • comforts
We are leading the conversation
In trade, academia and even on TV, our voice and leadership transcends marketing campaigns and brand messages. Our analysis, opinion and stories are making the news and shaping the trends that influence today’s business landscape.

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New York

234 W. 39th St. 4th Floor
New York, NY 10018

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