At XL, Public Relations is a storytelling discipline that amplifies your brand message, successfully reaching consumers in culture, in context, in language and in market.
We know how to organically integrate your message into today’s pop-culture, generating engagement and buzz that gets to the heart of diverse consumers.
We foster long-lasting relationships with more people in more places. How? Through relevant experiences, memorable moments and influencer touch-points that bring to life the essence of your brand to deliver meaningful ROI.
We are former journalists, entertainment gurus, media contributors, influencers and idea catalysts that go beyond pitching the stories to telling the stories…just Google us!
Honey Bunches of Oats® surprised presenters and performers at The 14th Annual Latin GRAMMY® Award Gifting Lounge with a Limited Edition cereal box designed by Cuban-American artist David LeBatard, a.k.a. LEBO. Turning a traditional gifting station into an interactive experience, the custom box activated augmented reality technology that played the brand’s anthem “Smile While you Shake It.” An oversized designed box was autographed by more than 70 artists as a collector’s item in support of charity.
While brands are notorious for hosting events and media days, our approach was unique in support of the worldwide launch of MIDNIGHT ROMANCE. Elevating the experience, we hosted a morning of brand immersion and romance that congregated the most influential editors in U.S. Hispanic media for a one-on-one encounter with the creator of the fragrance. Scents, flavors and culture united, securing national and international coverage and extensive social media buzz.
As the Hispanic agency for Ralph Lauren Fragrances, our marketing and communications strategy set the foundation to develop an annual and integrated Hispanic plan for the brand for the first time. By carefully identifying and developing audience profiles, maximizing Nacho Figueras as a worldwide spokesperson, and accelerating Hispanic media relations, we increased Hispanic brand affinity, sales and impressions for the brand and its iconic launch of POLO RED.
XL has been an excellent partner over the last three years helping us strategically and creatively to grow our business and outpace the category. The passion and dedication from the entire XL team shows in everything they do.
Anthony Shurman, VP Marketing, POST FOODS
XL Alliance applies a cultural understanding of the Hispanic customer that goes beyond what can be learned from any book or marketing program. The team combines this unique knowledge with proven marketing strategies, processes, and capabilities to develop campaigns and tactics that appeal to Hispanic customers in a way that always proves both impressive and effective.
Ryan Weldon, Former Chairman, Valeant Aesthetics - Valeant Pharmaceuticals.
XL Alliance are great partners and bring thought leadership, with a focus on cultural relevancy, to the Post Foods portfolio of brands. Multicultural marketing cannot be an afterthought, but rather it can be a competitive advantage driven by strong insights and activations. XL has championed this within Post and we have seen the impact in our business.
Jennifer Mennes, Director of Media and Public Relations, POST FOODS
At Ralph Lauren Fragrances, we recognized the importance of Hispanic consumers to our business but we lacked the consumer knowledge and executional expertise required to successfully connect with them. We engaged XL Alliance who brought depth of consumer understanding and insights, unparalleled access to resources and network, executional excellence and, most importantly, strong strategic guidance and consult. XL Alliance is a great partner and I would highly recommend the agency to any business hoping to develop a relationship with this important consumer group.
André V. Branch, National Account Sales Vice President, Lancôme USA & Former Marketing Vice President, Ralph Lauren Fragrances